For my profile paper, I wrote about my dad’s personal writing process. He works for Nestle Purina, which makes a variety of dog and cat food, in St. Louis. As an additional assignment for class, I was required to find three blogs where the person works in a related field. After searching, I was not successful. However, while I was reasearching, I came across numerous blogs that are talking about the pet food recall that is currently happening. After discussing it with my teacher, I have decided to write about the pet food recall and how Purina is trying to communicate with its customers through the use of blogs.
The Nestle Purina company has posted a press release on several blogs, one called Dogster’s For the Love of Dogs ,where they commented on the recent recall of several brands of pet food. They wanted to reassure their customers that the food they sold was safe and healty for pets. By using blogs, they are able to reach thousands of concerned customers. Using blogs is an effective way that Purina can talk with its customers and answer any questions during this time.
Because so many people are writing posts about the pet food recall, it is vital that Purina keep an eye on the blogs and make sure they release as much information as possible so that rumors are not started. I believe that because Purina’s press release was quickly posted on a blog, not too many rumors or bad things were said about the company. Here are two other blogs I found that discuss the pet food recall: Pet Food Recall (a blog which provides information about the pet food recall) and Pet Sympathy (a blog which also provides info and people can share their stories)
Effective communication with customers is very important during a crisis, and I think that Purina has done a great job of keeping an open-line of communication with all of its customers during the recall.